Become an ActionCOACH business coach

Build a coaching business with a proven formula

As a franchise partner with your own firm, or as an Associate coach in our own Firm, in the Caribbean, the Netherlands or Flanders. You don't start from scratch.

Every second Thursday

Live Discovery Meeting

One hour online, in English: everything about becoming an ActionCOACH coach or partner, with time for your questions. Next: Thursday 10 December 2026, 10:00 Miami time (ET). Free.

Register
Starts 8 January 2027

12-Week Successful Coach Blueprint

Find out in twelve weeks whether becoming a business coach suits you. Live online, every Friday at 10:00 Miami time (ET), in a small group. US$1,200, fully credited when you become a partner.

View the program
Sound familiar?

Put your experience to work for other business owners

You have built a business or led a team. You know how business works, the good parts and the hard parts. Now you want to use that experience to help other business owners, with more control over your own time.

Why not just start on your own?

You don't start from scratch

Most independent coaches get stuck on the same things: finding clients, building an offer and bringing structure to their work. At ActionCOACH that is already in place: a method that has worked for more than thirty years, full training, and colleagues in the Caribbean, the Netherlands, Flanders and more than seventy other countries.

Three routes

Choose what suits you

Arnout Druyvesteyn and Janine Lie-A-Kwie are the Master Franchisees of ActionCOACH for the Netherlands, Flanders and 26 countries in the Caribbean. They also run their own coaching Firm, in the Caribbean and in the Netherlands. That gives you three ways in.

Franchise partner

Your own ActionCOACH firm

You build your own ActionCOACH firm in your country or region. You build something with real value that you can later sell or hand over.

  • Your own firm and your own clients
  • Full training and certification
  • Marketing, sales and coaching systems
Associate coach · new

Coach in our own Firm

In every country or region where we do not yet have a franchise partner, you can coach as an Associate in the Firm of our Master Franchisees. From Trinidad & Tobago, Barbados and the Bahamas to the many islands of the Eastern Caribbean, and in large parts of the Netherlands and Flanders.

  • Low entry: start coaching quickly
  • Our brand, systems, support and leads
  • Grow into a franchise partner later, if you want
Coach

Coach in a partner's team

You coach business owners in the team of one of our franchise partners. You focus on the work itself, with a team around you.

  • Focus on coaching, not on running the organisation
  • Colleagues to spar with
  • The same training and systems

We choose carefully: only when there is a good fit on both sides. Or email Arnout directly.

What you get

Everything you need to start

A proven method

More than thirty years of experience, in more than seventy countries.

Training and certification

You learn the ActionCOACH system and become a certified business coach.

A ready-made platform

Coaching tools and strategy cards for you and your clients, including ABoS.

Marketing and sales

Support in finding and winning clients.

A results guarantee

A strong selling point for business owners.

A community

Fellow coaches in the Caribbean, the Netherlands, Flanders and worldwide.

Who it is for

Is this for you?

It is for you if

  • you really want to help business owners move forward
  • you like working with a proven approach
  • you have experience in running a business or leading people

It is not for you if

  • you mainly want to follow your own method
  • you are looking for a job rather than a business
How it works

Get started in three steps

Step 1

Introduction

Together we see whether it fits, for you and for us.

Step 2

A plan for your start

You complete the ActionCOACH training and make your plan.

Step 3

Off you go

You start coaching, with a team around you.

Our coaches

In their own words

Why they chose ActionCOACH, and how they built their coaching business. Most videos are in Dutch.

Peter Stip: why he became a business coach with ActionCOACH

How we built our coaching business

A ready-made, proven concept

ActionCOACH is growing: become a business coach in the Netherlands, Flanders or the Caribbean

A company with a mission to help you succeed

Arnout Druyvesteyn
“The most important thing is that you want to help other people: business owners who want to build the business they deserve. ActionCOACH provides the training, the systems and the community. You step onto a moving train.”
Arnout DruyvesteynMaster Franchisee, Netherlands, Flanders & Caribbean
✓ Thank you! Your request has been sent. Within two business days we will contact you personally.
Get in touch

Curious whether this suits you?

Leave your details and you get direct access to our videos, the routes and the Discovery Meeting dates. Arnout will contact you personally within two business days. Prefer to talk straight away? Email arnoutdruyvesteyn@actioncoach.com.

  • Franchise partner, Associate coach or coach
  • Direct access to videos and information
  • Only when there is a good fit on both sides

Get the information

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Partnerships

Become a strategic partner

Offer your products or services to the ActionCOACH community of business owners in the Caribbean, the Netherlands and Flanders. Choose "Strategic partnership" in the form.

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ActionCOACH Nederland & Vlaanderen. Onderdeel van ActionCOACH, wereldwijd sinds 1993.

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